Case Study : Social Media Campaign
Case Study: Social Media Campaign
CMBA-BC came to us with the idea of doing testimonials with existing members to promote the organization, its programs and an upcoming event.
We came up with a concept focussing on key themes with testimonials to support each theme. We created individual assets for various social platforms with graphical imagery to attract and engage viewers.
Here's a look at some of these assets.
Website Content:
The landing page for this video is meant for viewers in a general discovery stage. Website viewers are open to engaging with longer form content so we developed a 90-second video overview.
Social Reels:
The landing page for this video is meant for viewers in a general discovery stage. Website viewers are open to engaging with longer form content so we developed a 90-second video overview.
Square Content
We created square video content ranging from 30 to 60 seconds with captions for Linked In. For B2B Linked In posts, this duration proved effective in engaging viewers.
Images
We also created various image-based testimonials for all platforms.
