How To Approach Marketing and Sales, Now: Lessons from FinServ
Businesses are being forced to close their doors, and others feel their hands are tied from doing business. Those that think about doing business the same way they've always done, will be paralyzed with defeat. How do you maintain connection with your clients? How do you provide information about products, services? How do you add value for your customers and clients? How do you turn your clients into fans and promoters?
I'm not a banker, a financial advisor, mortgage or insurance broker. So, how do I know?
Because my company produces innovate video sales and marketing tools to FinServ organizations.
In working with our clients over the last 5 years, it was clear that, although FinServ organizations embraced digital transformation in their industry, it also created an unintended consequence. Digital transformation enabled clients to perform financial management tasks more efficiently online and cater to a younger demographic. It also inhibited relationship development and the opportunity to forge an emotional connection, with their clients and customers. That relationship and emotional connection was paramount to building the trust clients needed to hand over their home, retirement savings, and paycheques.
How do/did they bring the human element back to their work as trusted advisors? Video bridges that gap.
Video put brokers, advisors and sales teams back in front of their clients, enabling them to build the know, like and trust factor. Video informs, educates and entertains far better and more efficiently than an in-person meeting or a phone call ever can.
Video can never fully replace the in-person meeting. However, before self-isolation and social distancing were part of our daily vocabulary, FinServ organizations embraced digital. What used to be done through in-person meetings in bank manager's offices or over a conference table, moved digital. The organizations who innovated to connect with their clients, scaled their businesses and continued to developed emotional connections and relationships with their clients using, due in large part, to video. And you can, too.
HOW YOU CAN USE VIDEO IN YOUR BUSINESS NOW
Revisit Your Library
Video isn't a new tool in the arsenal for sales teams and marketers. You may already have a library of video, images, or blog content. Today's working parameters may require you to delve into your library. Think: throwback, repurpose, create. For small business owners, there are a plethora of tools, and many free ones (Canva, for example) to create videos. For larger companies who want to continue to develop videos, they can turn blog posts into videos, create animated videos and personalized content for your sales and marketing teams.
Add Value
Whether it's through email or social marketing, the desire to consume relevant, informative and educational content is not going away. Be the expert in your industry that clients turn to. If your customers can buy your products and services in the current climate, video opens the door to new prospects. If the delivery of products or services is currently hampered, or you haven't, yet, figured out a way to innovate, it's still important to stay top-of-mind for your current clients and expand your reach to new prospects.
Get Creative
If all you see are problems and walls, you will never see the solution. Door-to-door salespeople are turning to video now. Brick and mortar businesses are turning to video now. We are scripting and directing people over Zoom and using library or stock footage and images, and animated explainers to create video sales and marketing tools. And you can, too.
Video content accounts for more than 75% of internet traffic today. If you've been thinking about using video for your business for a while, now is the time, more than ever. If you are among the majority of businesses who use video, there are many creative solutions so you can continue to connect.
If you are still unsure how you can leverage video in your business, connect with us at HitchFlix Media for a free discovery session.
Video for Business
